The Body Shop - Market Segmentation and Competition

The Body Shop is considered to be one of the biggest around the globe, in the cosmetics industry. They always have a consistency in producing ecological and environmental-friendly body and cosmetics products. The products are exclusively based on natural ingredients. They are manufactured according to strict ethical codes, which are opposed to animal testing. 

The Body Shop possesses good information about the market and knows the good attributes of the customer. This information will be leveraged to better understand on who is served, what their specific needs are, and how The Body Shop can communicate better with them.

Talking about Market Segmentation, TBS always tries to understand their customer and differ the target market to specify the product.

1. Geographic Segmentation. TBS set up the stores all over the world, such as in United Kingdom, US, Australia, Canada, Japan, France, Korea, etc. In these countries, the level of people’s life is high. They always focus on their quality of life. Meanwhile, TBS also sell the different products in different places. For example, for Muslim country like Malaysia and Indonesia, TBS does not sell product made by alcohol. Another example is, due to the dry weather in the south of China, so TBS sold some moisture products such as skin lotion and shower liquid. 

Strategic Issue of Harley Davidson – Thriving Through A Recession

Working in motorcycles industry for more than 100 years makes Harley-Davidson become a well-established company in the business industry, especially in the United States. From the beginning of the journey, Harley-Davidson was purposely attracting the baby boomer riders.

As the riders approach sixties, the threat for the growth of Harley-Davidson has raised. This can be seen below where the median age of purchasers of Harley-Davidson motorcycled is becoming greater. Therefore, to keep and even to increase the growth of Harley-Davidson, it is important to recruit new riders from the younger generations.

SOURCE: Harley Davidson Fact Book, posted November 5, 2007, at http://investor.harley-davidson.com/downloads/factsheet.pdf.

Another thing to be put in the strategic issue box is the gender of purchaser.

Recommended Functional Strategy for Maxis

Having the advancement on technology and internet around the world has given a huge impact on the communication sector. In Malaysia, the competition of mobile telecommunication providers is becoming heavier now and then. Maxis Communication Berhad is one of the top players of mobile communication provider that keeps sustaining in the business by delivering the innovation and simplicity for the users.

An analyst points out that competition now is a different game. The price war is confined to the growing prepaid segment and in areas where demand was relatively more elastic. Another issue for cellular industry is that prepaid market segment has a high churn rate or low brand loyalty. The subscribers often have no doubts switching between cellular operators, based primarily on pricing and availability.

To increase the stickiness or loyalty of subscribers and survive in the competitive business environment, mobile service providers have to set their business and functional strategies.

Therefore, below are some recommended functional strategies for Maxis to be applied. Functional strategy allows Maxis to approach all functional areas to achieve corporate and business unit objectives and strategy by maximizing resource productivity.

Risk Aversion Consumer Behavior

Each individual has different preferences about their consumption (whether it is a product or service) in different situation. The fact that many of situation are under uncertainty make the decision hardly to be decided. Based on individual’s preferences toward risky prospect, the type of consumer can be classified as below:

• Risk Averse (Risk-avoiding): An individual who prefer to accept a bargain with a certain payoff rather than another bargain with an expected payoff.

• Risk Loving (Risk-seeking): An individual who prefer to accept a bargain with an expected payoff rather than another bargain with a certain payoff that usually lower than expected payoff.

• Risk Neutral: An individual who is indifferent between a certain payoff and an expected payoff from two different bargain.

Meaningful internship at Time dot Com to hone skills

Posted by myStarjob.com
Saturday April 13, 2013

Interns at TdC are certainly in for a ride. Or a slide, at this vibrantly-decorated telco which boasts a two-storey high “Lex” slide and magenta capsule chairs.
Head of people Muhd Ramizu Abdul Wahab stresses the importance of making internships meaningful for their interns. “That’s why ours is a structured internship programme” Ramizu says.
Ramizu highlights four key factors that lead to successful internships:

Refleksi dan Resolusi 2013

Mungkin agak sedikit telat untuk set resolusi di tahun 2013 setelah tiga bulan udah berlalu. Tapi daripada tidak :)

Sebelumnya saya mau refleksi diri dulu dengan apa yang sudah saya lalui di 2012. Saya dulu pernah tulis resolusi 2012 saya di sini. 

Pencapaian yang paling besar adalah saya berhasil untuk lanjut sekolah S2. Jurusan yang saya ambil pun sesuai yang saya mau, Master in Engineering Management (MEM). Pertama kali denger pasti orang akan bertanya itu jurusan tentang apa. Itu sebenarnya sama dengan Master Management. Tapi ada mata kuliah pilihan yang tentang engineer yang bisa kita ambil sesuai dengan displin ilmu kita. Maksud dari program ini adalah diperuntukkan untuk engineer-engineer yang masuk ke dalam dunia kerja. Seringkali mereka hanya berbekal ilmu teknikal, tapi ketika masuk ke dalam organisasi / management, pengetahuan mereka akan management itu ga ada. Padahal untuk bisa naik jabatan, sedikit-banyak mereka harus tau apa itu management.

My 2012 Kaleidoscope - The Movies

I love to watch movie.. even at the end of the day I totally forget whats the story all about! Hehehe..
So, just want to recall, I search all 2012 movies in wikipedia and filter them out as the movie I ever watched in 2012.